You should know what you would like your keyword or keyword phrase to be even before you begin writing your article or creating your web page. More important to have keyword and keyword phrases that are very specific to the topic you are providing the information about.
Below are a few things you should keep in mind when creating keyword and keyword phrases.
1) It should describe your site – This means that the chosen keyword should be like a word or a phrase which represents your site. It should be like a two to three word title which you have chosen for your page.
2) Good number of monthly searches – This means that the keyword you have chosen should have a good number of searches in search engine per month.
3) Low competition strength – This means that the keyword you have chosen should not be the obvious or general or a one word. When you select a keyword, first think that how much difficult it will be for you to get in top 10 results in search engine for the given keyword.
4) Avoid while selecting keyword: When creating a keyword phrase you should avoid filler words (EX: the, me, for, to...), these words are not as important and are not always ignored by the search engines. Stick to the main describing words for your web page.
5) Select best Keyword: When selecting a keyword or keyword phrase it is best to use a small group of words.
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